A round up of what I’ve been reading, clicking and sharing over the last seven days. There were a number of really good reads this week, please take a minute to check over them, there will be something for you!
In a week where the top Twitter trends were understandably dominated by the spread of democratisation in the Middle East and the earthquake in New Zealand, good marketing was initially hard to find.
1. CONTENT It was Tuesday before a great blog post surfaced, where on the Savvy b2b Marketing blog, the girls were looking at how to overcome the four main challenges in b2b content marketing. If you’re lazy, the four challenges are using content, producing content, delivering consistently engaging material and best practice dissemination of content.
2. BLOGGING From there, it was interesting to get Mark Schaefer’s take on how to make your company blog connect like a personal blog which is a real problem for many businesses right now trying to dip their toe in the digital social media space.
3. BUSINESS In business news, it was interesting to read that recession busting Asda outlined plans to share a £27m bonus windfall with staff. And not an Ocado van in sight!
4. SOCIAL MEDIA Back on the internet marketing front, Social Media Examiner published a very impressive read reviewing the 22 Hot New Social Media Tools Worth Exploring. I particularly liked the look of CinchCast (audio recording on the go), Screenr (screen capture software) & Onlywire (blog aggregation).
5. WEB TV Meanwhile, YouTube was moving further into the realm of online TV channel with the news that fans could soon be tuning in to NBA basketball & NHL ice hockey games live on YouTube.
6. PUBLISHING The always insightful Harvard Business Blog had Joshua Gans musing on the present and future of digital publishing and the changing relationship with ‘content complementors’.
7. B2B SOCIAL MEDIA The Excellent MarketingProfs posted on How to Create a B2B Facebook Community, again an enduring discussion topic at marketing conferences around the world right now.
8. BLOGGING Hubspot published a useful rundown of the top 100 marketing blogs. Disappointed not to be in there, but it may be one for the future. At the time of writing I just got picked up by the NYTimes (item 7), so fame can’t be far away!
9. LINCHPIN Finally, the doyen of modern blogging and business thinking. Seth Godin returns to his latest work to ask ‘Are you a linchpin?’ Here’s the blueprint.
What have you been reading, and what do you think to any of these?