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I’ve been musing on Facebook for business of late and was flicking through a slide deck on Slideshare on The Value of a Fan.
I eventually arrived upon slide 36 below, which for me is the killer slide, as it contains insight on which any self respecting Facebook marketing campaign should be based.
What is great about this data is that much of it is as relevant to B2B marketing as it is to B2C. Sure the majority are interested in transactional benefits but around 20-25% of followers are interested in content and information that aids, helps, informs or entertains.
Then slide 50 neatly summarises why Facebook (and sites like it) are becoming so important in the next communication age.
It’s not just about banging people, repeatedly over the head with broadcast messages. To be seen and acted on, you need to do more. Clever marketers are already understanding and doing this, recognising that lifetime custom can be achieved and word of mouth can have a significant impact on their business as a result.
Your content isn’t yours any more. It’s their’s. Lady GaGa knows it. Old Spice know it. Coca Cola know it. Cisco know it. Isn’t it time you engaged your audience the same way?