This past Friday (11 January) I joined Dave Chaffey for the Smart Insights Marketing Priorities conference on Bright Talk – where we and seven other leading digital illuminaries offered our assessments on important digital elements marketers should consider for the coming year.
I encouraged B2B marketers to master the basics using a seven step approach to effective and meaningful B2B digital marketing – acting as a teaser for my new ebook “Brilliant B2B Digital Marketing” published exclusively on Amazon in December.
I used the analogy of being more owl like and less magpie like in terms of being seduced by shiny new digital things – instead following a robust goal based digital strategy.
The presentation focused on the importance of getting websites and SEO right before investing in any form of online promotion.
The webinar is embedded below. Or feel free to use this link to launch it at Bright Talk (you may well have to log in). The slides are also available separately on Slideshare here – and have been updated to reflect the feedback from the three votes as well as increasing the size and resolution of all the case studies.
This was my first webinar so you can see we lost some time towards the end because of the questions and polls. Do leave feedback and any questions below and I’ll be happy to moderate.
What are your B2B digital marketing priorities in 2013? Share below.