Digital marketing trends in mobile, social content and search [infographic]

Posted originally on visual.ly by DCI, I thought this infographic updating us on the latest trends in mobile, social, content and search was worth a share.

Whether you’re a digital native or a digital newbie, it offers some interesting statistics (admittedly most US based) on the “key tools and technologies that will define the digital marketing landscape this year”.

The infographic looks at overall use across B2B and B2C and how tools are being used to help ensure marketers make the most of mobile marketing, social media, content marketing and author rank, to deliver high quality content across a range of platforms and devices.

I think, for one, modern marketers are dead in the water if they don’t start embracing responsive design and really building user experience into their marketing.

What do you think?

 

Connect with me on Google+

Four reasons why Google+ might be THE B2B social media marketing platform

I picked the little graphic up below from the excellent Social Media B2B blog and thought it was worth sharing.

Lots of people clamoured to join and test Google+ in 2011 but it didn’t really reach the critical levels enjoyed by other breakthrough social sites.

That said, the feeling in some quarters now is that Google+ will inevitably grow to be a highly credible business marketing, networking and collaboration tool in 2013 and beyond.

If you are in any doubt, Google is behind the world’s most used search engine, as well as web advertising and website analytics and of course the highly successful Android operating system. Google has ingeniously developed Google+ functionality to have a beneficial effect on social and search optimisation. Observe your search results and you’ll see +’d content from people you may know.

And with opportunities to build specific networks (Circles) and create meaningful dialogue with them (Hangouts), it is a network that goes way beyond its competitors.

I’m thinking about using Google+ for invitation only Hangouts for clients / customers to talk about market insights, provide training or to discuss new products and service offers.

If you haven’t tried it yet, watch the demo videos here and join today. You can connect with me here.

How to develop B2B social media marketing brand guidelines

Join me for a special B2B marketing focused online event on 31st January at 15.00 GMT, when I give a 90-minute webinar for B2B Marketing Magazine, the UK’s premier business marketing publication on getting the most from social media for business.

I’ll be running a session designed to help attending delegates

  • Improve their understanding of the benefits and risks associated with social media
  • Appreciate the importance and differing roles of individuals within a business and how all can and should play a part in company social engagement
  • Develop guidelines to maximise opportunities and mitigate risks
  • Present the core elements of a social media engagement plan
  • Place valuable content at the heart of a social media plan
  • Measure and evaluate social media success
  • Effectively use social media channels to build community and grow their business

If you’re smart, you might register one user, set up in a conference room and get your whole team around the screen.

And, if you operate in industrial and trade B2B marketing, look out for a number of examples from a range of engineering and manufacturing sectors that might give you some creative stimulus.

I hope you can join us as it is unlikely this content will be made available post-event.

Going beyond the status update – content marketing for b2b marketers

So this is my first blog post in a while since migrating the blog in it’s entirety from wordpress.com to a self hosted platform.

I wanted to share my presentation from the recent B2B Marketing Summit, in London on 14 June 2012. At this multi stream event, 150 b2b marketers had the opportunity to attend conference presentation across 4 streams including content marketing, social media, data and lead nurture and generation.

In opening up the day in the content marketing stream, I talked around an eight step approach to get people thinking more strategically about content – focusing on audience and their information needs at different stages of the buying process.


Please share the presentation if you agree with the central proposition and offer a comment or two on your own b2b content marketing challenges below.

Packaging your story: Social media for b2bs

Espresso do a great job of using Slideshare and have a real knack in producing slides that can be effortlessly clicked through but that leave long in the memory. Packed full of ideas, tips and examples, here’s a great deck giving a useful overview to social media for the uninitiated which can be skimmed in minutes or talked at for an hour.

If you know someone who needs an overview – a boss, manager or team member – do the decent thing and pass it along. Only when good ideas go viral do they have a chance of taking off.


 

RSS/email subscribers may need to visit the blog to see the slides.

Ten Linkedin business marketing mistakes to avoid

Many millions of people using Linkedin are missing out on the fantastic brand building opportunities new Linkedin presents. I say new because after several years of under-investment, Linkedin has gone functionality crazy of late.

Give your Linkedin profile a spring clean today, avoid these ten all-to-common mistakes and start to take the most of the platform as an unbeatable research and business development tool as well as an incredible brand builder.

1. Poor or non existent profile pictures. Who wants to see a faceless profile or worse a company or brand logo. Not me. As with all social media, add a profile picture.

2. Lack of clarity in titles and descriptions. Use keywords that best represent who you are and what stand for do.  That little box that tells you how many times you’ve been looked at – its down to keywords.

3. Lack of focus on achievements and what you add. Too many people fixate on titles when they should be focusing on your impact on sales, brand launches, new initiatives, or improvements in quality, process, training or operations if you are not in a commercial role.

4. Failure to use all available opportunities to promote via the profile page. There are some great links and embed opportunities. Use them. Add your website, a blog, a Twitter account, a Slideshare account.

5. Not having a thought out contact strategy or approach. Are you connected to all the people you’ve ever worked with rather than the people you want to sell to? Time to rethink who you want to be connected to by researching people using the search function, identifying key companies and seeking opportunities to informally approach them through Groups (see below). And don’t let Linkedin send a default invitation request. Tailor it giving a reason to connect – reference to a group, common contact or other common ground.

6. Not enough or over use of the status updates feature. Linkedin status updates containing tweets is one of the most frustrating parts of logging into new Linkedin. If you’re not careful a handful of people will take over your feed – luckily they can be hidden without dis-connecting. On the other side, don’t be a Linkedin bore. Update once / twice a day with something useful.

7. Not enough or over use of testimonials. These should matter. The best testimonials come from former managers, clients or customers. Asking your peers, team or suppliers to provide references just seems lame. Go for quality over quantity on this one. .

8. Being a lurker not a contributor in Groups. I estimate 1% of a Linkedin group’s membership actively engage in discussions within the group. What a missed opportunity. Getting involved in groups of like minded people is the cornerstone of the Linkedin experience. There is a group for almost everything on Linkedin. Search and sign up for one to try it out. There will be discussions taking place that you can add value to today!

9. Not building reputation through Answers. Like groups, this is a great feature to really build your profile as an expert in your field but as it is hidden away in the ‘More’ tab it is overlooked. Browse the categories and begin to provide feedback and recommendations to questions posed by other Linkedin members, worldwide.

10. Not fully populating your Company Page. This feature has developed in recent months with opportunities to add specific products and services linked to targeted landing pages and your Linkedin member colleagues.

Q: What other mistakes do you see made on Linkedin and how can they be avoided?

Ten social media trends for 2012

An interesting set of slides from Comscore which previews/summarises the key findings from their latest social media report. (Using SlideShare to preview downloadable paid/free content is itself an interesting example of content marketing in action that will be explored more in a future post).

It’s not a surprise to me to see data which supports claims such as

  • Social networking is the most popular online activity in the world
  • Microblogging platforms like Twitter have emerged as a disruptive new force in social networking, news and entertainment
  • Mobile devices are fuelling an addiction to social

Slides 20-26 detail how Facebook truly dominates the social scene. How the site is even winning in most individual countries and regional markets is pretty astounding too.

What trends are you expecting or hoping for in 2012?

Links worth a click #17

Some informed viewing for you this week.

First up, Coca Cola’s approach to social media in video form. Sure it’s big budget, but there are smart lessons in here. Love how they’ve used the word liquid which is a creative way of linking their strategy to their products. How could you do something similar?

Second, a video showing how Google search continues to evolve to the personal needs of the user.

Finally, the latest user data from Linkedin (for January 2012) shows how the platform continues to add users around the world. Some interesting intelligence for presentations.


 

Things that happen every 60 seconds online

Business Insider published this fantastic infographic detailing some of the amazing things that happen every 60 seconds online. I can’t vouch for the statistics but if you haven’t yet realised that your business can benefit from embracing the web, hopefully this does the trick.

 

Links worth a click #16

Some informed reading to kickstart your week. Better late than never!

First up, a beginners guide to setting goals in Google Analytics.

If you’re in the client service game, getting to know your client is critical to long term business success. Here are ten useful tips.

Are you working with your social media super influencers?

If like me you’re writing a blog, here are some tips  on building a blog that might be bought for big money in the future. 

Is Google+ credible competition for Facebook? The numbers speak for themselves.

Finally, 17 great examples of content visualisation in action (that’s infographics to the layman).