Here are some great, thought provoking things I’ve been reading and sharing this week. Great content draws people towards you and curation is a perfectly acceptable strategy. So without a wedding dress or a length of Union Jack bunting in sight, here goes.
Seth Godin kicked off my week talking about how all the effort, resource and financial investment is often risked by how your company responds to one phone call, in this blog post called ‘The $20,000 phone call’ . You should sign up for daily inspiration at his blog.
The excellent and increasingly interactive Social Media Examiner blog recently blogged about how bloggers can use book reviews to connect with experts. This is the path to bigger audiences and a great way to consider bigger hitters to take you more seriously. Follow SME on Twitter.
Another of my favourite social media blogs, Social Media B2B delivered a compelling post on social media and content marketing in the B2B sales funnel. Pay particular attention to how good content marketing can influence buyers in the awareness, consideration and purchase stages of the b2b buying process.
And the same blog discussed later in the week how Linkedin really is a critical, and often pooly used b2b social media tool. What do you do with all those contacts you collect, those people you charm in groups and the companies you follow?
More on content came from Econsultancy with a discussion around the importance of creating durable content and a content asset that doesn’t depreciate too quickly. That means avoiding just writing about topical news and events.
What was interesting about Harvard Business’s blog on hiring graduates was the feeling that graduates really need to do more to make themselves look more attractive. I lectured at a UK university recently and was astonished that only student in a group of 40 had a Linkedin profile! You need to embrace social media people and start by selling yourself.
The final one from me this week. More small steps by Facebook in their slow but ultimately and probably all conquering march to social media dominance. The next step in Facebook business evolution was unveiled as Facebook Studio: a creative platform for brands