Face value

There has never been a better time to be a marketer. The opportunities that Internet and technology have afforded us means that we can build massive audiences and even larger followings, as well as better profiles of our customers which help us work out how best to profitably meet their needs.

But it also means we can waste a lot of time especially online, hiding behind the technology. We’re probably all a little guilty of racing to build large online networks and contact pools, of which we rarely have detailed contact with most, spoken to less and probably met hardly any.

In trade marketing, exhibitions, conferences and seminar circuits are thriving, because there is still a need for face-to-face interaction. It’s trite, but its a fact. People do business with people.

I’m wondering if it is time to make time to check through my contacts, all the people I am in some way connected to and and commit to reconnecting with them in a deeper and more meaningful way?  It might just be time well spent?

Image: SmallBizTechnology

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