How to develop B2B social media marketing brand guidelines

Join me for a special B2B marketing focused online event on 31st January at 15.00 GMT, when I give a 90-minute webinar for B2B Marketing Magazine, the UK’s premier business marketing publication on getting the most from social media for business.

I’ll be running a session designed to help attending delegates

  • Improve their understanding of the benefits and risks associated with social media
  • Appreciate the importance and differing roles of individuals within a business and how all can and should play a part in company social engagement
  • Develop guidelines to maximise opportunities and mitigate risks
  • Present the core elements of a social media engagement plan
  • Place valuable content at the heart of a social media plan
  • Measure and evaluate social media success
  • Effectively use social media channels to build community and grow their business

If you’re smart, you might register one user, set up in a conference room and get your whole team around the screen.

And, if you operate in industrial and trade B2B marketing, look out for a number of examples from a range of engineering and manufacturing sectors that might give you some creative stimulus.

I hope you can join us as it is unlikely this content will be made available post-event.

Leave a Reply

Your email address will not be published. Required fields are marked *