The big consumer brands continue to innovate in the digital arena. Honda this week launched its latest campaign for the Jazz called ‘This Unpredictable Life’ - a spectacular one minute animated advert which claims to combine App interactivity.
Here’s the ad:
[youtube=http://www.youtube.com/watch?v=VnwsAr8eBQA&w=640&h=390]
Here’s how the app side of it works:
[youtube=http://www.youtube.com/watch?v=UbDYdjhnfEg&w=640&h=390]
Kind of mind-blowing. Probably not applicable or affordable to most brands, but it has viral legs, is creative and stands out from the pack.
