Links worth a click #14

In the week where Richard Branson got his hands on Northern Rock, and Tesco and Asda fought in the digital space (Tesco with new AR and Asda with a transactional and price comparison iPhone app), here are some of the other interesting digital marketing related things that caught me eye.

Love this from the Twitter blog. They tracked who was talking about 11.11.11 on 11 November 2011. It’s an interesting animation showing the reach of Twitter, the power of hashtags and trends and how they can go global – all in thirty seconds of animation.

If you are considering, or are already running your own Linkedin groups, you might like to know that there is now an analytics dashboard for group managers, released this week. Offers some great demographics of your members.

Another day another infographic. This one provides some quotable statistics on who is using Facebook and Twitter. Gender, age, income, location and frequency, there will be a stat in here for everyone.

It’s getting increasingly difficult to find objective search results from Google now we’re all logged in. A new tool, hidden away in the search menu called Verbatim might just be able to help you find what you want rather than what Google or your friends think you want.

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Top content from SXSW 2011

Flicking through the uploads on Slideshare, it’s clear the assembled throng in Texas are getting through a lot over the last few days.

For those who might not be familiar, South by SouthWest is a creative showcase that until recently was better known the arts – film and music. More recently the technology and digital marketing crowd have come together and formed an interesting stream at the event. From pop up iPad stores to interviews with heavyweight marketing and business alumni, SXSW is now an important stop on the technology marketing circuit.

Sadly not for me, with advance tickets costing anything between $450-$750 for the five day Interactive stream alone. But here are my top three picks from the unofficial SXSW presentation channel (email subscribers and RSS readers will need to visit the blog page for this one).

First up, Christopher Carfi’s overview, in itself a great example of how you can easily add an audio track to a presentation and create a piece of branded content around something as simple as a trade show (b2b marketers take note, you don’t need a video camera and 12 hours of editing). This is a useful 9 minute introduction giving a flavour of what SXSW is all about.


A little lighter, and with useful advice for when we attend any large scale trade show, is Abby Covert’s short animated deck offering tips to noobs (for Brits read newbies) attending SXSW for the first time.


Finally, a deck from Lynne Johnson giving a useful look ahead at the latest developments in Augmented Reality (AR). It’s not just QR codes, web cams and card! But you knew that already didn’t you?


I’d love to hear from any UK marketers that made it out to SXSW and whether they thought the event was worthwhile?

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