My Twitter Week (we 25 March 2011)

In the week the iPad 2 went on sale in the UK, here are links below to some of the content that engaged, intrigued and even enraged me over the last seven days.

What have you been reading that you want to share with the world?

Monday: I stumbled across (using StumbleUpon) a smart site called  http://www.futureme.org/ where I fairly promptly wrote myself a letter that will be emailed to me in a year’s time. I went for the short term but you work a lot further into the future. It will be interesting to see what has developed, changed, improved.

Tuesday: I was alarmed to read on Social Media Examiner that an Alterian survey claimed that most marketers are clueless about social media conversations. Surely not knowing what is being said you, your brand and your company is increasingly about as neglectful as it gets!

Wednesday: Two bits of ‘big number’ news on Wednesday. First that Linkedin hit 100m users followed swiftly by news that The BBC has received over 50,000 applications for 500 positions in Manchester. Maybe they need to fast track some HR appointments to help start the sifting process.

Thursday: I spent the day at Social Media Academy’s Manchester conference, where I gave a talk on social media for b2b marketers. My slides are here, a blog post covering all the day’s presentations is here.

Friday: The ever readable Seth Godin mused on whether businesses and individuals try to get away with less rather than trying to do more. Which camp do you fall into?

More next week!

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Top Tweets of the Week we 10 Dec 2010

Hope you’ve had a great week. Here are a few things that inspired, educated, informed and entertained me this week.

Mon – Incredible: RT @jeffbullas: 90 Tips To Make Your Blog Rock http://bit.ly/hfuq2x

Mon – 15 of the lamest Google Ads ever http://t.co/pzRAzx4 via @Econsultancy

Tues – RT @TomPick How to Make PR and Social Media Work Together | Webbiquity | B2B Marketing Blog http://bit.ly/eTxVn7

Weds – Why Klout doesn’t count: putting social media influence in context http://t.co/Lm5988b via @Econsultancy

Fri -What’s the next big idea in B2B? http://t.co/TrACPzv via @MLTCreative

And finally, purely for comedy value, check out this dopey arsenist who gets outmanoeuvred by a lampost fleeing the scene of the crime http://www.bbc.co.uk/news/uk-england-11942814

Have a great weekend! RP

39 million users can’t be wrong

The BBC recently reported that over 39 million people in the UK now regularly use the Internet. That equates to around 60% of the population.  Of the additional 2 million users added in the last twelve months, half are over 50 years old.

Think about that for a minute. It’s spectacular. Most of these people use the Internet to search. To find information. Wouldn’t it be amazing if there was some way of communicating with them, engaging with them, harnessing their opinion and input into design and being in the front of their mind when they need what we provide?

There is. It’s called marketing. For years, marketing has been treated contemptuously as a cost rather than an investment in business. Companies that have splashed the cash and media titles that have ridden the wave have up till now convinced most businesses not to market. Sales Directors have been revered whilst Marketing Directors have been reviled.

But there has been a sea change. Marketing is getting a better name. Sure, there is still an element of spin and seduction involved. But to be seduced, a prospect needs to play along. They need to be interested. They need to have a problem or a headache that needs to be solved. They looking to be engaged with rather than being sold to.

What does this tell us? If you are solving problems, treating headaches and fulfilling needs, 39 million UK users are telling you that the Internet is the place to be.  So, are you here?

Image credit Surfing Computers