I try and keep the plugs to a minimum, but I’m genuinely pleased to announce that the team at BDB has just cut a little video with yours truly waxing lyrical about the virtues of content marketing – what it is, why to include it in your marketing plan and crucially how to assess its ROI potential for your business.
The embed is below, but viewing it on the BDB site will mean you can seamlessly click around the site and take in our excellent blog!
Click the image below to read my latest blog post for the BDB Marketing Blog.
Posted in B2B, Digital, Social Media
Tagged BDB, BDB blog, marketing, marketing assassin, social media, social media marketing, Twitter, Twitter for Business
Just before I ‘went dark’ I attended the DMA/IDM conference in Manchester on 13th October. I’d not been involved with either body before, but the pull of meeting the venerable Dave Chaffey in person, and, as an integrated marketer, getting a greater appreciation for the digital challenges affecting the direct marketing fraternity, both proved too much to resist.
I wrote a summary of the main presentations and provided links to the published content on The BDB blog and encourage you to stop by if you too are interested in getting the best from digital in your marketing. Dave’s opening address, which summarised the latest trends in digital marketing, are worth a couple of clicks alone.
