Tag Archives: Facebook

Ten social media trends for 2012

An interesting set of slides from Comscore which previews/summarises the key findings from their latest social media report. (Using SlideShare to preview downloadable paid/free content is itself an interesting example of content marketing in action that will be explored more in a future post).

It’s not a surprise to me to see data which supports claims such as

  • Social networking is the most popular online activity in the world
  • Microblogging platforms like Twitter have emerged as a disruptive new force in social networking, news and entertainment
  • Mobile devices are fuelling an addiction to social


Slides 20-26 detail how Facebook truly dominates the social scene. How the site is even winning in most individual countries and regional markets is pretty astounding too.

What trends are you expecting or hoping for in 2012?

Links worth a click #16

Some informed reading to kickstart your week. Better late than never!

First up, a beginners guide to setting goals in Google Analytics.

If you’re in the client service game, getting to know your client is critical to long term business success. Here are ten useful tips.

Are you working with your social media super influencers?

If like me you’re writing a blog, here are some tips  on building a blog that might be bought for big money in the future. 

Is Google+ credible competition for Facebook? The numbers speak for themselves.

Finally, 17 great examples of content visualisation in action (that’s infographics to the layman).

Links worth a click #14

In the week where Richard Branson got his hands on Northern Rock, and Tesco and Asda fought in the digital space (Tesco with new AR and Asda with a transactional and price comparison iPhone app), here are some of the other interesting digital marketing related things that caught me eye.

Love this from the Twitter blog. They tracked who was talking about 11.11.11 on 11 November 2011. It’s an interesting animation showing the reach of Twitter, the power of hashtags and trends and how they can go global – all in thirty seconds of animation.

If you are considering, or are already running your own Linkedin groups, you might like to know that there is now an analytics dashboard for group managers, released this week. Offers some great demographics of your members.

Another day another infographic. This one provides some quotable statistics on who is using Facebook and Twitter. Gender, age, income, location and frequency, there will be a stat in here for everyone.

It’s getting increasingly difficult to find objective search results from Google now we’re all logged in. A new tool, hidden away in the search menu called Verbatim might just be able to help you find what you want rather than what Google or your friends think you want.

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Links worth a click #13

In the week where the Greeks held the Euro to ransom, Google rolled out new Gmail  and Groupon raised $700 from its IPO, here are some of the other interesting digital marketing related things that caught me eye.

First up, Google – or rather your Facebook comments, with news that some comments will be indexed by the search giant.  Do you see this sort of development as Alarming or great for your visibility?

Next, an infographic on the differences between outbound and inbound marketing. Infographics can be brilliant in distilling down complex arguments, processes and statistics and is used well in this example looking at why blogs, videos and white papers are going to give you more credibility than cold calling ever will.

If you use email marketing as part of your communications mix, you might to think again after reading this piece about how decisions are made within 3, 5 and 7 seconds.

And finally, if you’re a creative type looking to do something different with your website or blog, consider using your smart phone as a catch all content-generation device. This blog post from Social Media Examiner shows the way with five tips to create audio and video content on your iPhone.

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Working out the value of a fan: Facebook marketing

Note RSS / email subscribers should visit the blog for the full post.

I’ve been musing on Facebook for business of late and was flicking through a slide deck on Slideshare on The Value of a Fan.

I eventually arrived upon slide 36 below, which for me is the killer slide, as it contains insight on which any self respecting Facebook marketing campaign should be based.

What is great about this data is that much of it is as relevant to B2B marketing as it is to B2C. Sure the majority are interested in transactional benefits but around 20-25% of followers are interested in content and information that aids, helps, informs or entertains.

Then slide 50 neatly summarises why Facebook (and sites like it) are becoming so important in the next communication age.

It’s not just about banging people, repeatedly over the head with broadcast messages. To be seen and acted on, you need to do more. Clever marketers are already understanding and doing this, recognising that lifetime custom can be achieved and word of mouth can have a significant impact on their business as a result.

Your content isn’t yours any more. It’s their’s. Lady GaGa knows it. Old Spice know it. Coca Cola know it. Cisco know it. Isn’t it time you engaged your audience the same way?

The full slide set is here kudos to Mat for pulling this together.

Links worth a click #12 – my digital week

In the week where Google announced an update to its Chrome browser [link], X-Factor voting in the US hit Twitter [link] and BlackBerry owner RIM braced itself for millions of lawsuits, here are some of the other more business focused digital marketing articles that caught me eye.

First up, and the one that needs your time this Friday lunchtime, is Econsultancy’s excellent 25 B2B social media case studies. B2B cases are notoriously difficult to come by, so credit to anyone who pulls them together. (You may also want to check out my previous post on Facebook cases).

New from Linkedin, are you making the most of your former classmates and colleagues? A new feature ‘Classmates’ might just help unlock a few doors.

Social media isn’t just for big business. Small businesses can embrace the power of the Internet and the connectivity of social media to punch above their weight.

Finally, one on Facebook with a great little summary of how to get your fan base crowdsourcing and working for you.

Q: What do you make of these developments and what have you been reading this week? 

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Six examples of how to use Facebook company pages for B2B marketing

I’m writing regularly over at SmartInsights. It is a great digital marketing blog with lots of collaboraters covering lots of urgent topics.

There is a real lack of good quality information online about B2B use of Facebook as the debate rages about its relevance.

Across two posts over recent weeks, I wanted to outline the emerging and evolving case for adding Facebook to your B2B marketing arsenal. And I wanted to offer some advice on the type of strategies you might adopt. In the second post which went live earlier this week, I identified a number of current B2B companies using Facebook to drive engagement and promote their business.

Q: How is Facebook working for you?

Links worth a click #11

In the week where millions of users were left without Internet and email as BlackBerry servers in Slough suffered a serious outage (read outrage) whilst Apple secured 1 million iPhone 4S pre-orders in a week in the US alone , here are some of the other interesting digital marketing related things that caught me eye.

First up, Facebook advertising with the news that Facebook ad click-through rate has increased by 18.5%, claims TBG. I’ve been waxing lyrical about Facebook [link] as an emerging and untapped b2b marketing resource of late and think that the targeted advertising opportunities might just yield a return for those early b2b adopters. Key word = targeting.

Want to see who is sharing your tweets? TweetReach might help identify your biggest fans.

And if you’re not tweeting, why not? Maybe it’s your nervous CEO. Reviewing this 28 point list might help you see the social media world from their perspective and help gather some insight to change their mind and see the benefits.

It wouldn’t be a round up without some content from the lovely inbound marketing experts at Hubspot. This week they offered some good examples in their piece outlining 9 must-haves for the perfect landing page.

Finally, a piece exploring B2B cold calling best practices together with my comment on whether such a thing even exists in modern business?  Surely there should be no such thing as a cold call these days with all the profiling information available?

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Making the case for Facebook in b2b marketing

The first of my two part series exploring how business-to-business marketers are using Facebook has recently gone live at Smart Insights.

The aim of the first post was to assess the contributing factors to using (or not using Facebook) and to start to outline some of the strategies that might be deployed.

 

Facebook offers tremendous opportunities to develop deeper ties with customers and prospects and to tap into their perspective and insights. I challenge any B2B company to review the 64 approaches above and not find one that they might benefit from.

I’ll be following it up with a post highlighting some examples of best practice B2B best practice. Should readers have come across some examples that would be worthy of sharing, please do drop me a line or leave a comment below.

Links worth a click #8

Every week (when time permits) I try and consolidate some of the more relevant marketing and technology content I stumble across here on the blog. Here is a round up of this week’s ‘must reads’.

Infographics have reached saturation point but few people actually know how to create them. Emma Cossey showed us how to create your own Twitter infographic with Visual.ly

The engaging Econsultancy blog talked about how marketers are always attracted to shiny new things, which can be a blessing and a curse, especially if you are easily distracted.

We learned this week how ruthless Apple can be in defence of its pioneering technology when Samsung’s Galaxy Tab 10.1 was barred from sale in most of Europe. Lesson: if you’re going to copy rather than innovate, you still need to be sufficiently creative.

And in other technology news, warnings have been issued about a major attack on Facebook on 5th November.  My advice is to make sure your settings and information are airtight.

An interesting post on why search and email are still more important than social media as digital tools. To me, this has greater significance to B2B marketers as search remains the priority tool of choice in researching business partners and products with email the route of communication.

Serious about blogging? A series that Jeff Bullas is pulling together will give you some pointers from his incredible experience. Here’s Part One: How a Blogger can Build a Global Audience from Zero.

Finally, if you are looking to make your video’s a little more interactive, why not give Viewbix a try?

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