An interesting set of slides from Comscore which previews/summarises the key findings from their latest social media report. (Using SlideShare to preview downloadable paid/free content is itself an interesting example of content marketing in action that will be explored more in a future post).
It’s not a surprise to me to see data which supports claims such as
- Social networking is the most popular online activity in the world
- Microblogging platforms like Twitter have emerged as a disruptive new force in social networking, news and entertainment
- Mobile devices are fuelling an addiction to social
Slides 20-26 detail how Facebook truly dominates the social scene. How the site is even winning in most individual countries and regional markets is pretty astounding too.
What trends are you expecting or hoping for in 2012?