Marketing links worth a click #18

In this golden age of content, it can be a challenge finding the golden nuggets in the haystacks. Here are a few things that caught my eye this week:

Most brand storytelling evolves around the written word. Check out these 50 Attributes Of A Great Copywriter put out there by @B2Community

11 Essential Ingredients Every Blog Post Needs from @copyblogger focuses on  how to create brilliantly magnetic and engaging blog posts.

In technology, this piece from @TheNextWeb on what to expect from Google in 2014  made for comprehensive and compelling reading. Will we all be logging into Google+ via our Google Glass in 2014?

And what of 3D printing and prototyping? Consumer create at home may be closer than we think as Asda plans to make a range of printers available in 2014. So reports @3Dprintindustry on Twitter.

Read them, tweet them, share them. And follow me on Twitter @renepower to cite me if you use them and also so you don’t have to wait till next Sunday!

Why RSS still matters and how to react to the impending demise of Google Reader

Google has been getting bad press about plans to retire its popular Google Reader RSS platform, in operation since 2005. Here’s my personal take and some tips on how to manage without it.

Google ignited a real storm online recently when announcing that it’s popular RSS platform, Google Reader, will be retired in July as part of a major ‘spring clean’ to enable a focus on new projects.

There’s no doubt that the user numbers on RSS  are probably in decline, due in large part to the rise in social networking and sharing sites, apps and technologies. There are so many other ways to access real time news. Yet, there is something so simple and effective about RSS and so powerful about being able to house all your feeds in one place – especially if that place happens also to log you into a range of other services including your blog, website analytics, subscription services, advertising and more.

Inspiration

I first used Google Reader around 2008, and I quickly amassed a list of over 150 site feeds I was interested in. As an agency b2b marketer, keeping on top of a range of disciplines, sectors and companies required an approach where I could quickly and easily find information in a real time way. This situation became more pressing when I started blogging, as I looked for insight and inspiration online. Google Reader is now in the first four websites I fire up every morning – alongwith Yahoo!, Hootsuite and Linkedin.

I add 4-5 new bloggers to my list every month to keep my feed fresh – as it powers my Twitter activity too. RSS is a great way to easily scan through literally hundreds of information resources in one hit.

Being able to export your RSS data and take it elsewhere might be easy but that, to me, isn’t the point. Yes, Google have given people like me four months to find something else, to export our data, and to let our subscribers know that the blog will no longer be available via Google on RSS. It’s still going to put a lot of people out.

Commercial over community?

And for what? So they can spend more time on developing products that deliver greater revenue – like prehistoric advertising products? Or commercialising Google+ perhaps, establishing paid Hangouts? Or maybe it’s about bankrolling the Google Glass concept (note: long scroll to video at bottom of page) and other prototype technologies that have a Minority Report feel to them – and a niche audience and price tag to match?

Sorry Google, you got this one wrong. This decision, even despite 100,000s of protests, is going to inconvenience everyone who uses it (many who don’t even know they do), driving people elsewhere for their news and information. As the leader in “organizing the world’s information in order to “make it universally accessible and useful”, it feels totally at odds with your mission.

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