I see influencer marketing becoming a core staple of the evolving B2B marketing mix as referral, recommendation and advocacy become ever more critical to the success or failure of brands.
I think marketers who see influencer marketing as a PR tactic are missing a golden opportunity to position their business and its products and services in a way to add value by solving real world customer problems. Tapping into trusted voices and channels is a powerful way of serving credible communications to the right people at the right time.
I’m finalising a very practical session laced with real-world examples and practical application and will be exploring the nature of importance and why it is important in B2B sales cycles, what influencer marketing is, what it involves, who it should target, how to go about it and to evaluate the success of it.
Some specifics include:
– Understanding what influencer marketing is and how B2B brands can benefit
– Identifying and ranking influencers
– Communicating with influencers
– Measuring the effectiveness of influencer marketing programmes
Falling at a perfect time for many marketers’ planning cycles, I hope you (and your team) can join us on 20th November 14:00 GMT. More information can be found at www.b2bmarketing.net
PS: I’m looking for 1-2 companies to profile. Are you active in influencer marketing or have seen some brands doing some cool things in this area?