Links worth a click #11

In the week where millions of users were left without Internet and email as BlackBerry servers in Slough suffered a serious outage (read outrage) whilst Apple secured 1 million iPhone 4S pre-orders in a week in the US alone , here are some of the other interesting digital marketing related things that caught me eye.

First up, Facebook advertising with the news that Facebook ad click-through rate has increased by 18.5%, claims TBG. I’ve been waxing lyrical about Facebook [link] as an emerging and untapped b2b marketing resource of late and think that the targeted advertising opportunities might just yield a return for those early b2b adopters. Key word = targeting.

Want to see who is sharing your tweets? TweetReach might help identify your biggest fans.

And if you’re not tweeting, why not? Maybe it’s your nervous CEO. Reviewing this 28 point list might help you see the social media world from their perspective and help gather some insight to change their mind and see the benefits.

It wouldn’t be a round up without some content from the lovely inbound marketing experts at Hubspot. This week they offered some good examples in their piece outlining 9 must-haves for the perfect landing page.

Finally, a piece exploring B2B cold calling best practices together with my comment on whether such a thing even exists in modern business?  Surely there should be no such thing as a cold call these days with all the profiling information available?

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Top Tweets of the Week (w/e 3 Dec 2010)

Some useful content gleaned from the web over the last seven days. Hope it helps/inspires.

Mon: Why customer conversations and bloggers are trumping marketing copy and journalism http://t.co/TCt0vxi Thanks to @KristinZhivago

Mon: What Is a Landing Page and Why Should You Care http://t.co/gLfGBTY via @HubSpot

Tues: Recommend reading! RT @GemmaWent: 25 Ways to Use the Web to Find Content for Your Blog http://ow.ly/3guyi

Thurs: Creating a social media marketing strategy http://ow.ly/3iCij @smexaminer

Fri: RT @paulrouke: A great little list… 25 reasons why I’ll leave your website in 10 seconds http://t.co/6zS8IW0 via @Econsultancy