Thought for the day: Experts

Since writing his book Outliers, it has been widely written and commonly accepted that Malcolm Gladwell is right with his assertion that you have to invest a lot of time into becoming brilliant at anything. (He personally suggests 10,000 hours).

Compare this with specialists, experts, gurus and other self appointed consultants who approach you through various platforms claiming either to be an expert or to be able to quickly get you to speed and operating like an expert.

Be warned, especially if it involves new technology, new ways of working, thinking, acting, fast moving environments or tightly regulated sectors – they are unlikely to be as specialist as they might proclaim. Exercise due diligence before committing. Here is a related post I wrote a few months ago.


Top Tweets of the Week (we 14 Jan 2011)

There have been some really interesting links to great content shared on Twitter this week. Here are my top picks.

MONDAY: Ten ways to deal with bad publicity A shortlist from the Management Today website offering a short and specific 10 point plan to avoiding a BP style PR catastrophe.

TUESDAY:  Why Location Is About More than the Check-In A great piece from Twitter handler @eMarketer explaining the growing business benefits to using services like Foursquare, Gowalla and Facebook Places and others to promote your business.

TUESDAY:  How to Generate Inbound Leads with No Editorial Department via the ever-readable @HubSpot. A great piece of collective thinking, contribution and collaboration.

WEDNESDAY: 13 Must-Watch Marketing TED Presentations via @HubSpot. As simple as it suggests, make up a cafetiere and plug in to illuminating presentations from business leaders including Seth Godin, Malcolm Gladwell, Chris Anderson and Rory Sutherland.

WEDNESDAY: The 10 Best Corporate Blogs in the World Twitter handler @markwschaefer. Some great case studies and clear thinking on how to tickle a difficult but important element of your company’s marketing activity!

THURSDAY: Liked Viral Marketing Tips for B2B Success via @B2Bbloggers. As it says on the tin, some great advice on getting your content taken up by target audiences.

FRIDAY: An excellent A-Z guide to Enhancing your Linkedin Experience via @smexaminer. If you use Linkedin solely as an online CV you’re really missing out. Take a look at this expansive guide to getting the most out of this evolving platform.