New speaking event: Content marketing for SMEs

Thrilled to announce the first of several speaking events, where I’ll be previewing some new material.

Tues 15th April, 2014: 5:30 – 8.00pm

In conjunction with One Circle Communications, I’ll be taking up residence at Virgin Lounge, 92 King Street, Manchester to discuss Cost (and Time) Effective Content Marketing for SME’s.

Limited ticket availability. Booking link here.

Customers have got wise to interruption product led promotion. They don’t want to be sold to. They have problems that need resolving. All the experts say using content to position yourself as a problem solver for customers is the new best way to market. But with time, budget and resource limitations, how can you hope to do this effectively?

This event is ideal for small business owners, soloprenuers and those looking to build an effective business online using the latest digital marketing techniques.

I’ll take you through a number of ways to build profile, influence and reach online using some very specific and often overlooked tools and tricks.
It’s a capped event so book early to avoid missing out.


Integrating social media into b2b PR and marketing

I made my first conference presentation to paying delegates yesterday, when I spoke at Social Media Academy’s Manchester event at The Bridgewater Hall on the topic of integrating social media into b2b PR and marketing.

I was active on the conference hashtag throughout the event (#manconf) and have already written a summary of the presentations on The BDB Blog. The presentations are not being made public, but mine is available on BDB’s Slideshare account and embedded below for convenience. I, and we collectively, would love your feedback.

As a b2b marketing professional I’m passionate about giving b2b marketing management issues the time and the oxygen they deserve. If you are organising events and are interested in considering me as a speaker, please do get in touch.

And if you like the slides, and the blog, please share!