Ten social media trends for 2012

An interesting set of slides from Comscore which previews/summarises the key findings from their latest social media report. (Using SlideShare to preview downloadable paid/free content is itself an interesting example of content marketing in action that will be explored more in a future post).

It’s not a surprise to me to see data which supports claims such as

  • Social networking is the most popular online activity in the world
  • Microblogging platforms like Twitter have emerged as a disruptive new force in social networking, news and entertainment
  • Mobile devices are fuelling an addiction to social

Slides 20-26 detail how Facebook truly dominates the social scene. How the site is even winning in most individual countries and regional markets is pretty astounding too.

What trends are you expecting or hoping for in 2012?

Problem solving vs. market creation

Interesting and very readable slide set looking at how some of the biggest companies, trailblazing brands and cutting edge products and services didn’t actually set out to solve an existing problem.

They were the result of incredible gambles on future trends that for the most part paid off.


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Google Power

Assuming you have an array of profiles online, when did you last Google yourself?

You really should. It’s fascinating to see the changes in content. A few months ago you may have expected your Facebook, Linkedin and Twitter accounts to dominate. But in a short space of time, Google has taken this over dramatically with it#’s +1 and Circles roll out. Sites like Quora and Slideshare are fast improving, whilst WordPress and Twitter are holding their own.

The interesting change in terms of Twitter as you scroll through the first few pages is that specific tweets rather than just a profile are being collected too. Interesting because it is making you more searchable by what you are posting rather than just having a profile.

So personally, and professionally, it makes the notion of thinking before you hit ‘send’, ‘post’ ‘submit’ all the more important now, don’t you think? Footballer Joey7Barton might want to take note.

NB: No Foursquare or Empire Avenue in sight. Personally, I think that speaks volumes.

Twenty modern marketing challenges

“Out there in some garage is an entrepreneur who’s forging a bullet with your company’s name on it” Gary Hamel

One of twenty fascinating quotes contained in this slide set from Conversation Agent Valeria Maltoni. All testify to some of the more fundamental challenges facing the modern marketer. Much of it resonated with me, hence the share.

Note: RSS/email subscribers may need to visit the site to view the slide set.


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Making a dent

Why are we here? How can we add value? How can we make a difference? How can we inspire and be inspiring? How can we leave a legacy? And who are the people to drive us to achieve?

This will help. I particularly get the message on slide 34 about making best use of time! The takeaway messages are below the slides.


Six takeaways:

1. Goals: Know where you are going.

2. Love: Do something you are passionate about.

3. Work: Doing something worthwhile and well takes time.

4. Time: Stop wasting it and procrastinating.

5. Real: Use your own voice and tell your own story.

6. Rock: Be remarkable. Don’t be functional, be amazing.

Note to email/RSS subscribers: Slides only visible at the blog.

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Tips on marketing, innovation and being remarkable

Two great takeaways in this slide set I spotted during this week’s review of the latest uploads to Slideshare, in addition to the great embedded YouTube video functionality half way through.


1. Work on your elevator pitch. Conventional wisdom says you have 30-60 seconds to get across what you do. Maybe if you work in Canary Wharf. The rest of us probably have 10 seconds max.

2. Slides 21+ – first doesn’t win and remarkable beats first every time.

Kudos to Charlie Wollborg

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Does execution eat strategy for breakfast?

Peter Thomson thinks so with this thought provoking slide set looking at the importance of delivery above all else. Some areas of potential disagreement but the tenants are sound. Happy customers often become repeat customers. Take charge of ensuring you can get your product into their hand when they need it (the Coke approach).

It all looks great for consumer marketers, but what about b2b where the procurement process is more involved, more considered and more decentralised, influenced by many different individuals with different needs?


Integrating social media into b2b PR and marketing

I made my first conference presentation to paying delegates yesterday, when I spoke at Social Media Academy’s Manchester event at The Bridgewater Hall on the topic of integrating social media into b2b PR and marketing.

I was active on the conference hashtag throughout the event (#manconf) and have already written a summary of the presentations on The BDB Blog. The presentations are not being made public, but mine is available on BDB’s Slideshare account and embedded below for convenience. I, and we collectively, would love your feedback.


As a b2b marketing professional I’m passionate about giving b2b marketing management issues the time and the oxygen they deserve. If you are organising events and are interested in considering me as a speaker, please do get in touch.

And if you like the slides, and the blog, please share!

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Social media is dead. Long live social media ROI.

I’m giving a conference presentation on social media use in b2b marketing and PR today. (Doesn’t stop a guy blogging though!)

This great deck from Stefanos Karagos backs up a lot of what I’m going to be talking about in terms of planning out social media use in the same way you would with any other marketing activity, setting objectives and KPIs on which to judge success. Firming up your audience, the content that is going to engage them and the platforms and tools to deliver it.

But hang on, what’s the return? Find out more in here. Illuminating and interesting stuff.


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Linkedin Demographics (Jan 2011)

An interesting Slideshare is featured below (email and RSS subscribers need to visit the blog site to view) which showcases the ongoing growth of Linkedin. The latest statistics and demographics indicate that the site has tipped over the 100m mark.

I was intrigued on one hand to learn that the UK is 3rd overall (with 6m) whilst on the other hand the number of marketers is as low as 4% across the board. The age, gender and sector splits make for interesting reading too.

Overall, the uptake of Linkedin demonstrates that the raft of changes to improve functionality of late have made quite a significant impact. And though the site is some way short of the 500m and rising that Facebook enjoys, Linkedin does offer a very different proposition and is now so much more than the online CV library of old.


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