I picked the little graphic up below from the excellent Social Media B2B blog and thought it was worth sharing.
Lots of people clamoured to join and test Google+ in 2011 but it didn’t really reach the critical levels enjoyed by other breakthrough social sites.
That said, the feeling in some quarters now is that Google+ will inevitably grow to be a highly credible business marketing, networking and collaboration tool in 2013 and beyond.
If you are in any doubt, Google is behind the world’s most used search engine, as well as web advertising and website analytics and of course the highly successful Android operating system. Google has ingeniously developed Google+ functionality to have a beneficial effect on social and search optimisation. Observe your search results and you’ll see +’d content from people you may know.
And with opportunities to build specific networks (Circles) and create meaningful dialogue with them (Hangouts), it is a network that goes way beyond its competitors.
I’m thinking about using Google+ for invitation only Hangouts for clients / customers to talk about market insights, provide training or to discuss new products and service offers.