Links worth a click #17

Some informed viewing for you this week.

First up, Coca Cola’s approach to social media in video form. Sure it’s big budget, but there are smart lessons in here. Love how they’ve used the word liquid which is a creative way of linking their strategy to their products. How could you do something similar?

Second, a video showing how Google search continues to evolve to the personal needs of the user.

Finally, the latest user data from Linkedin (for January 2012) shows how the platform continues to add users around the world. Some interesting intelligence for presentations.


Twenty Reasons Why Facebook rocked 2010

Facebook marches inexorably towards dominating the battle for attention raging on the Internet.

This excellent presentation shows how Facebook has not only innovated in a number of areas but also taken on new startups in a bid to attract and retain its audience of over 500m users, half of whom log in and spend time on the site every single day.

The line between social and business is blurring ever more and Facebook is in part responsible. If you don’t have personal and business pages set up on Facebook you are really missing out on lucrative audience access, potential business and valuable search engine optimisation.

Top Tweets of the Week (w/e 3 Dec 2010)

Some useful content gleaned from the web over the last seven days. Hope it helps/inspires.

Mon: Why customer conversations and bloggers are trumping marketing copy and journalism Thanks to @KristinZhivago

Mon: What Is a Landing Page and Why Should You Care via @HubSpot

Tues: Recommend reading! RT @GemmaWent: 25 Ways to Use the Web to Find Content for Your Blog

Thurs: Creating a social media marketing strategy @smexaminer

Fri: RT @paulrouke: A great little list… 25 reasons why I’ll leave your website in 10 seconds via @Econsultancy