New talk: Bootcamp – The role of PR in digital marketing, 5th November (Manchester)

PR & blogging

Join me on the 5th November at Manchester Metropolitan University Business School, (All Saints Campus, Oxford Road) as I deliver some new content aimed at closing up the gap between PR and digital marketing. 

Session details:

The huge focus on social media marketing may have overshadowed the key principles and best practice of PR as a discipline. In this bootcamp we review the critical role of traditional PR techniques in the digital marketing context with leading exponents of the art of PR in digital marketing. Learning key tips, advice and best practice to apply in your own role with the author of Brilliant B2B Digital Marketing and some special guests.

The session will cover:

• Managing a crisis online
• How to measure and evaluate your PR activity
• Is conventional media still relevant in the social media age?
• How to make your organisation’s blog more effective, drive more traffic to it, and make it work from an SEO point of view

 

Registration is from 09:00; the event starts at 09:30 and finishes at 13:30. Click here for more information and booking details.