New talk: Linkedin business essentials, 2nd December, Manchester

Linkedin is a phenomenal tool for building and fuelling networks and I’ll be talking at Innov8’s Social Media Conference on 2nd December – taking the group on a whistle-stop tour of the primary considerations when creating a profile, building a network and growing business through expertise and thought leadership using Linkedin.

With a recognised All-Star Linkedin profile, it promises to be an ideas packed, dynamic session that includes guidance for professionals on:

– Setting your profile up in the right way

– Using status updates

– Advanced search

– Connection etiquette

– Making the most of groups

– Publishing on Linkedin

– Making more of your business page

I hope you can join us. For more information and booking information, please visit http://www.social-media-conference.co.uk/. 

New talk: Brilliant B2B Digital Marketing, MADE, Sheffield 21st October 2015

Screen Shot 2015-09-10 at 08.22.11If you’ve been waiting for a B2B digital marketing focused event to come to Sheffield THIS IS IT! 

I’m bringing an updated and super practical Brilliant B2B Digital Marketing presentation to approx. 300 people at the Memorial Hall on 21st October, the night before MADE.

Session details:

Most businesses in the UK are established to sell products and services to each other. But outside the major multinationals and technology brands, there is a dearth of useful B2B marketing advice for grass roots marketers to draw upon.

Part of the MADE Festival of Entrepreneurship, I’ll be taking delegates through my seven step B2B digital marketing approach.

Honed from a career working in, and with, a range of diverse B2B companies, it’s going to be an example packed session, delivered to inspire, so show how to use digital tools to raise profile, drive engagement and generate business leads.

You’ll leave brimming with ideas to kick start your business marketing in areas including digital strategy, websites, search, content marketing, social media, conversion rate optimisation and measurement.

Delegates also have a chance to get an exclusive PDF copy of Brilliant B2B Digital Marketing 220 page e-book, created in conjunction with Dave Chaffey’s Smart Insights.

Registration is from 18:00; the event starts at 18:30 and finishes at 20:00. Click here for more information and to book your seat.

 

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New speaking event: Content marketing for SMEs

Thrilled to announce the first of several speaking events, where I’ll be previewing some new material.

Tues 15th April, 2014: 5:30 – 8.00pm

In conjunction with One Circle Communications, I’ll be taking up residence at Virgin Lounge, 92 King Street, Manchester to discuss Cost (and Time) Effective Content Marketing for SME’s.

Limited ticket availability. Booking link here.

Customers have got wise to interruption product led promotion. They don’t want to be sold to. They have problems that need resolving. All the experts say using content to position yourself as a problem solver for customers is the new best way to market. But with time, budget and resource limitations, how can you hope to do this effectively?

This event is ideal for small business owners, soloprenuers and those looking to build an effective business online using the latest digital marketing techniques.

I’ll take you through a number of ways to build profile, influence and reach online using some very specific and often overlooked tools and tricks.
It’s a capped event so book early to avoid missing out.

 

Marketing Metrics 5: Speaking up

If you have something interesting to say, or are an interesting, engaging speaker, it’s worth considering public speaking as an element of your marketing strategy.  Speaking at conferences can be a powerful way of building a profile and raising the awareness of your skill set and expertise to your target audience.

Whether you opt to start small by acting as a guest speaker at a local networking or business group, running your own industry specific seminars or headline a major industry conference with a keynote presentation or panel place, one thing is certain. Everyone remembers a great speaker and a great presentation, and often business can be won off the back of one.

Speaker opportunities have long been highly prized within the PR fraternity as a way of pushing clients up the scale of influence. How do you think those experts who always seem to be the ones talking at the major conferences and being quoted in the trade or consumer press get there? By hard work and through building strong relationships with the media who run publications and organize conferences.

As the scale of opportunities afforded by technology and the Internet broaden, it is ever more important to specialise and avoid being seen as a generalist. There is a niche in every line of business and aligning your speaking engagements to 1/ your target audience and 2/ your specialist subject areas are fast tracks to expert status.

The ability to host webinars and webcast live on the Internet using sites like Bright Talk and Event Brite, to create podcasts for uploading to sites like iTunes and create and share presentations and video using sites like You Tube, Vimeo and SlideShare have revolutionised the concept of the expert and brought it to the masses.

But how do you measure the return from time spent?

It’s surprisingly easy. In most offline and online cases, the delegate list will be captured, especially if the carrot of exclusive post event material is dangled. An opportunity to join an exclusive group or register for exclusive content is always enticing. And remember this means all these contacts are themselves opting in.

Superficial statistics like the number of delegates, requests for and downloads of information are to a degree useful, but ultimately you should be forging a measurable link between the time and cost of preparing and giving the presentation and any tangible business outcomes, like opportunities to meet, opportunities to provide a proposal or quote and the landing of business.

Using speaking opportunities at seminars, conferences and exhibitions is a long term strategy designed to build profile and elevate you as an expert in your field. It is a tool that naturally sits on the fluffier side of the return on investment equation (unless you are able to charge for attendance in which case it is a revenue spinner all on its own).

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