Question: With so much free content online, would you really pay £1-£2 for a short white paper / ebook if it helped you in your job?
I recently conducted a quick and dirty survey poll through Linkedin exploring the topic of paid for content. Clearly, there is a huge amount of information made available for free online right now with lots of companies realising the benefits of using content to drive interest and position as expert.
The freemium model, which was for so long the mainstay of the software sector – where people accessed free but restricted software needing paid updates at a future point – has now rolled out to the information sector.
I was interested in establishing if business professionals would be prepared to put their hand in their pocket (or draw out their busincss credit card) and pay for content that looked like it might add value to their role or their business.
Thanks if you contributed. Here are the results.
I thought this was especially relevant given much of the advice online at the moment centres on publishing material far and wide in as many formats as possible.
Seth Godin’s recent piece for his new digital publishing initiative, The Domino Project, highlights some of the downward trends in traditional publishing and how businesses and individuals will need to adjust their strategies in the future – in order to 1/ cut through and 2/ make a meaningful return.