MMC Learning digital marketing courses testimonial

Imran, Helen, Danielle and the guys at MMC Learning are doing a great job of bringing high-quality digital marketing training to the masses. Since spinning out as a university funded business a few years ago, MMC Learning is now self-sufficient and is leading the way in Internet-hosted, distance self learning.

The courses are filled with the latest content, engaging video and audio and a range of case studies and use a blended mix of online presentations, supplementary reading and application based assignments to challenge students.

I recently filmed a short testimonial for them. Whether you are new to marketing, new to digital or have a team to train, it might be worth you checking MMC Learning out.

[youtube=http://www.youtube.com/watch?v=c8f9_KQMlJ0&fs=1&hl=en_GB]

Incidentally, this is my first ‘video’ post. I’ll be talking about the importance of video as one of the best social media tools for b2b marketers this week.

Tinker. Tailor. Expert. Guru.

Consultant, specialist, pundit, commentator, critic, connoisseur, authority, counsel, mentor – the list goes on and on. The list of self awarded titles that we sometimes apply to ourselves to give what we do credibility and meaning.

Yet these titles can often have the opposite and turn off potential customers.

Think about it. When was the last time you took a self titled consultant or guru really seriously.

There is a real backlash to this right now in the marketing sector and especially in the social media sector. How can anyone truly claim to be an expert when the landscape is changing and with dozens of new ideas emerging around the world daily?

Better to let your work, your testimonials, and therein, your reputation speak for itself. People buy experience, credibility and assurance – not gimmicky monikers. In time, based on sustained, committed delivery, they will decide if you deserve to be a called a guru.

Image courtesy of Shannon Burns