My Twitter Week (we 25 March 2011)

In the week the iPad 2 went on sale in the UK, here are links below to some of the content that engaged, intrigued and even enraged me over the last seven days.

What have you been reading that you want to share with the world?

Monday: I stumbled across (using StumbleUpon) a smart site called  http://www.futureme.org/ where I fairly promptly wrote myself a letter that will be emailed to me in a year’s time. I went for the short term but you work a lot further into the future. It will be interesting to see what has developed, changed, improved.

Tuesday: I was alarmed to read on Social Media Examiner that an Alterian survey claimed that most marketers are clueless about social media conversations. Surely not knowing what is being said you, your brand and your company is increasingly about as neglectful as it gets!

Wednesday: Two bits of ‘big number’ news on Wednesday. First that Linkedin hit 100m users followed swiftly by news that The BBC has received over 50,000 applications for 500 positions in Manchester. Maybe they need to fast track some HR appointments to help start the sifting process.

Thursday: I spent the day at Social Media Academy’s Manchester conference, where I gave a talk on social media for b2b marketers. My slides are here, a blog post covering all the day’s presentations is here.

Friday: The ever readable Seth Godin mused on whether businesses and individuals try to get away with less rather than trying to do more. Which camp do you fall into?

More next week!

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My Twitter Week (we 18 March 2011)

Here’s this week’s wrap up from the last seven days. Hope one of the links informs, entertains, challenges or inspires you.

Monday: @JezHunt put a great article about sales process management and success in my path. Despite it being two years old, ‘Why 8% of sales people get 80% of the sales’ made for compelling and relevant reading.

@Econsultancy ‘s ‘Affiliate’s guide to dominating big niches with SEO’ provided a personal account of monetizing and maximising blogs, landing pages and search . A must read if you are looking to make money online.

Tuesday, and my favourite topic, content marketing (business social media utilising PR and other material) was itself repackaged by @hubspot who created the very readable ‘8 Ways to Use Inbound (content) Marketing to Retain Customers’.

On Wednesday, @Junta42, the team behind the Content Marketing Institute and The Content Marketing Playbook tweeted their latest blog post offering ‘Tips To Make Your Blog More Reader-Centric’. I love the simple, and blindingly obvious advice to turn blog questions and comments into further new content.

Thursday, I found a little time to catch up on the excellent Social Media Examiner blog. Their latest offering on upgrading your Linkedin account made for compelling reading and has left me thinking that it might be worth the investment. I rounded off Thursday in awe of the work @BBN_B2B have put into their “B2B Lions” website which serves as a showcase of the world’s best B2B websites.

The last post of the week involved Britvic’s CEO on why it is essential to keep your employees up to date with your vision and your performance.

What have you been reading this week that is worthy of sharing?

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My Twitter Week (w/e 13 March 2011)

Here’s some links worth a click from the last seven days:

Right off the bat, MarketingProfs reported on how YouTube topped Facebook & Twitter in User Satisfaction. Despite 7 in 10 users of Facebook returning to the site within 7 days, it seems more people share more content on YouTube.

Mark Shaeffer penned the excellent Six ideas to get your company blog out of the fog. In it he dissects the blog, looks at the data and comments on design, structure, content and promotion. A must read if you produce any kind of online content.

Over on Utalkmarketing, I stumbled on a post examining why marketers shouldn’t let email marketing drop off the radar. This backs nicely into stats I recall from last year about how social media can help create an audience but opt in email allows you to provide personalised content. There is still a place for email in the modern marketing mix.

The very readable SocialMediaB2B blog posted an interesting piece looking at how to make social media interesting more digestible and relevant for clients and managers with 6 Ways to Format B2B Social Media Reports.

Staying on the social media front, it always seems to be a challenge to locate good case studies. Here are five of the latest that involve social media from a PR perspective from Mashable.

The last one this week provided more proof Facebook isn’t everything with Econsultancy’s Top 50 brands in social.

More next week.

Top Tweets of the Week (A review) w/c 14 Feb 2011

My weekly Twitter round up

On Monday, it was reported that The English Football Association (FA) had clamped down on use of Twitter and other social media by issuing clarification on how they could offend or bring the game into disrepute. The English Cricket Board and ICC followed suit, instead looking to prevent in-game betting syndicates from gaining an unfair advantage.

Tuesday, it was interesting to read on Hubspot about ways to engage the sales team in marketing, and specifically in contributing to blogs. Most companies are some way off, but it is good to see that there is some theory that can be used to position it as more attractive.

Wednesday, I learned from @markschaefer that Twitter saved him from networking and saved his business as a result. A great, honest account from one of the leading social media thought leader in the US about the growing relevance of Twitter in business.

Seth Godin wrote some thought provoking words on pricing and valuing yourself and what you do on Thursday. The central premise being that you have to irreplaceable, essential and priceless to remain in control of what you charge.

And finally, it was reported this week that men are getting more broodier and want to settle down. Maybe it was Valentines  and all that chocolate!?

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Top Tweets of the Week (A review) w/c 7 Feb 2011

My weekly Twitter round up

This week in history Beatlemania hit the US (in 1964) so it seems appropriate to discuss other global phenomena. I was interested to read that 381m checkins took place in 2010 on Foursquare. Haven’t quite worked it out myself, but local is going to be a big thing for marketers in 2011 – and the choice will grow too once you factor in Facebook’s interest.

Before the events in Egypt really got going, Google stepped in, taking the opportunity to promote freedom of expression by releasing a ‘speak-to-tweet’ service for Egyptian mobile phone users in the eye of the storm.

Another topic increasing its column inch coverage has been the interest in QR codes. Social Media Examiner put together a useful and all encompassing blog laying out the why and the how of using them in your marketing campaigns.

We learnt in the UK this week that the newly created North West Fund would make £185m available for businesses wanting to start up, grow and diversify. The small print says there is an equity share trade off.  Sounds very Dragons Den to me, but if you need a financial injection, are based in the North West and meet the qualifying criteria, it might be worth a look.

If you work in a cross border, multi-site or multi-disciplinary team, consider the GE approach. MarkNet was set up to link 5000 marketing professionals across 30 businesses. Inspirational.

And finally, as it is Valentines weekend, here are some Apps for chocolate lovers.

Top Tweets of the Week (w/c 31 Jan 2011)

What interested me this week? Here goes…

MONDAY: Top ten tips for competing against dominant brands useful piece from Management Today highlighting how start ups can make a stand in mature markets.

TUESDAY: 8 New LinkedIn Features Worth Exploration An interesting piece on the Social Media Examiner blog highlighting the latest developments on Linkedin.

WEDNESDAY: More from Social Media Examiner, this time musing on 26 Ways to Enhance Your Blog Content

THURSDAY: A fascinating interview with Unilever chief Keith Weed (a board level global marketer) on using social media

FRIDAY: Link Building Techniques & Online PR demonstrated the importance of PR and good content to the digital marketing mindset.

NB: RSS and email subscribers need to visit the blog to access the embedded links.

Top Tweets of the Week (wc 24 Jan 2011)

There was some really great material circulating on the wires this week. Here’s my pick of which what interested and inspired me this week.

MONDAY: Interesting social media statistics. A re-post from the highly active @jeffbullas but worth reading if like me, you are preparing a number of client and speaking presentations and want to ground some of your social media ideas in some firm research.

MONDAY: From the B2B Marketing magazine site’s Knowledge Bank, a useful piece on using white papers in your marketing

TUESDAY: This piece from @hubspot talking about five misconceptions about marketers provoked some debate online when I put to a number of Linkedin groups

TUESDAY: A great piece illustrating how Econsultancy have put a ten point social media plan in place. via @Econsultancy

THURSDAY: Interesting tips on setting up your own podcasting show via @smexaminer

FRIDAY: How to avoid the seven deadly sins of search marketing via @utalkmarketing. Selected not just because of the content but the interesting way in which it has been written.

What did you stumble across this week worthy of having a look at?

Top Tweets of the Week (wc 17 Jan 2011)

Here are some of the more interesting links and content I discovered this week. Hope they find you well. A thought:  Isn’t it amazing that all this is right at our fingertips?

MONDAY: An ‘on the money post’ from @jeffbullas: How To Make Your Personal Brand Visible With Social Media http://bit.ly/a76Wum. Some great advice on which elements of social media to use to take you and your business further online.

TUESDAY: ‘Personality: The Missing Ingredient in B2B Marketing Today’ on the Savvy B2B Marketing blog http://bit.ly/fULyXX, including some great high profile examples.

WEDNESDAY: ‘The power of monotony in marketing content’ was an interesting post on making sure you use, reuse, repackage and refocus your content enough online to get the most from it http://ow.ly/3Gjrr

THURSDAY: An inspired @Econsultancy post talking about the five clients you should avoid like the plague http://bit.ly/g2jsF1

FRIDAY: An interesting post on managing employees in their twenties, posted by Harvard Business School http://ow.ly/3Ht3x. Follow the Twitter feed at @HarvardBiz.

What have you read this week that is worth sharing?

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Top Tweets of the Week (we 14 Jan 2011)

There have been some really interesting links to great content shared on Twitter this week. Here are my top picks.

MONDAY: Ten ways to deal with bad publicity http://ow.ly/3AQmo A shortlist from the Management Today website offering a short and specific 10 point plan to avoiding a BP style PR catastrophe.

TUESDAY:  Why Location Is About More than the Check-In http://bit.ly/ikApgV A great piece from Twitter handler @eMarketer explaining the growing business benefits to using services like Foursquare, Gowalla and Facebook Places and others to promote your business.

TUESDAY:  How to Generate Inbound Leads with No Editorial Department http://t.co/dHk7cgr via the ever-readable @HubSpot. A great piece of collective thinking, contribution and collaboration.

WEDNESDAY: 13 Must-Watch Marketing TED Presentations http://t.co/1nC3J06 via @HubSpot. As simple as it suggests, make up a cafetiere and plug in to illuminating presentations from business leaders including Seth Godin, Malcolm Gladwell, Chris Anderson and Rory Sutherland.

WEDNESDAY: The 10 Best Corporate Blogs in the World http://bit.ly/fObyhZvia Twitter handler @markwschaefer. Some great case studies and clear thinking on how to tickle a difficult but important element of your company’s marketing activity!

THURSDAY: Liked Viral Marketing Tips for B2B Success http://ow.ly/3Df58 via @B2Bbloggers. As it says on the tin, some great advice on getting your content taken up by target audiences.

FRIDAY: An excellent A-Z guide to Enhancing your Linkedin Experience http://bit.ly/ieqSoC via @smexaminer. If you use Linkedin solely as an online CV you’re really missing out. Take a look at this expansive guide to getting the most out of this evolving platform.

Top Tweets of the Week (we 7 Jan 2011)

Monday 3 Jan: I liked Seth’s blog called ‘Maybe next year’ because it was about ignoring the little voice in your head and all the doom merchants. Read this and get off your backside: Seth’s Blog: ‘Maybe next year’ http://bit.ly/esxKRN via @ThisIsSethsBlog

Tuesday 4 Jan: I signed up to the WordPress Postaday initiative for 2011 this week. They have set up  cool daily blog full of blogging inspiration to help avoid blogger avoid writers block. Check it out here http://ow.ly/3y59D

Wednesday 5 Jan:  I retweeted this from @BtoBSocialMedia on How to Create Your Own YouTube Channel in 10 Minutes because video as we know brings websites, blogs, interaction and engagement to life http://bit.ly/aMbb65

Thursday 6 Jan: Thought this link provided a useful guide to Twitter newbies and a refresher to those who have been active for a while, via @PublicityGuru: 50 Ways to FAIL On Twitter http://bit.ly/fJfIT0

Fridy 7 Jan: I love a good white paper and the guys at @KomoriAmerica have put together a cracker on good social media, especially useful for those operating in b2b marketing http://bit.ly/eJHnZp