There is a lot of talk about elevator pitches in marketing.
But the rules have changed. On one hand everyone is talking and nobody is listening. Everyone is hustling. Everyone is taking but not giving.
On the other hand, the pitch opportunity has been stunted. You no longer get the time it takes to travel twenty floors, you have the time it takes to travel two floors. The battle for attention is fierce. Competition is a click, swipe, text or call away.
So before you invest another penny in your website, send another email newsletter, attend your next networking event or connect with another ‘prospect’ online come up with some responses to these questions and then get them trimmed down to 10-15 seconds. Fifteen seconds is all you have.
Q1: What needs are you trying to meet or what pain are you trying to eradicate? (Establishes your reason for being and your core strengths)
Q2: Who do you do this for? (Establishes your audience)
Q3: Why should they listen to you? (Provides the evidence of your strengths)
Businesses and business owners that have a clear, unequivocal response to these questions market better, more efficiently and more effectively.
Image: Your Content Notes
Posted in business, General, Strategy
Tagged business, competition, elevator pitch, marketing, marketing assassin, position, positioning, postaday, rene power, Wordpress postaday2011
Why are we here? How can we add value? How can we make a difference? How can we inspire and be inspiring? How can we leave a legacy? And who are the people to drive us to achieve?
This will help. I particularly get the message on slide 34 about making best use of time! The takeaway messages are below the slides.
1. Goals: Know where you are going.
2. Love: Do something you are passionate about.
3. Work: Doing something worthwhile and well takes time.
4. Time: Stop wasting it and procrastinating.
5. Real: Use your own voice and tell your own story.
6. Rock: Be remarkable. Don’t be functional, be amazing.
Note to email/RSS subscribers: Slides only visible at the blog.
There is tendency for recruiters to bring new talent into a business but then attempt to restrict that talent rather than embrace what was attractive about it in the first place.
It sounds ridiculous, but how often do businesses lose good people over job satisfaction, motivation and development issues? The company, its customers and colleagues are the least frequently cited reasons for leaving.
Conformity is easy.
Better, then to encourage team members that want to be encouraged, that want to push the envelope, that want to raise the bar. Creativity, thinking creatively, innovation and dynamism are the lifeblood of most organisations but company culture too often sucks this from people and leaves them ambivalent because they haven’t received positive feedback on ideas and input previously.
An extreme example above. Love him or hate him, Ryanair CEO Michael O’Leary has created incredible revenues for his company and his shareholders. To such an extent that even customers that would prefer not to fly Ryanair still do because of the way he has managed to keep ticket costs low.
Do you have star performers that you are reining in? Perhaps its time to take the shackles off and see how your business might flourish. Brave companies lead. Conservative ones follow.
Posted in business, General
Tagged business, creativity, innovation, management, marketing, marketing assassin, postaday, postaday2011, recruitment, rene power, staff retention, star performers, Wordpress postaday2011