Tag Archives: writing for the web

Links worth a click #5

There have been some really interesting reads online.

Here is my pick from the last week, we 24 June 2011.

SOCIAL MEDIA:  Mashable offered up an interesting ‘Behind the Scenes’ on 8 Innovative Social Media Campaigns. My personal favourite is The Voice because it is a new take on reality contest TV and was perfect for social media.

B2B: I particularly liked the advice on keeping your mind on ‘next action’ as a driver on what and how to present in Social Media B2B’s post on How to Create Great B2B Presentations

FACEBOOK: Australia’s finest, Jeff Bullas has pulled together an overview of 5 creative Facebook pages. I was initially surprised in scrolling through to find games, movies, cars and lingerie, but hey it is Facebook!

SEO COPY: The ever useful Marketing Profs site published a handy little guide on writing with SEO in mind. Their Five Tips for Writing Content That Keeps Pace With B2B Searches included titbits such as staying aware and staying relevant.

BLOGGING: If you need to get your CEO on board with your social media thinking, here is a useful post designed to get them involved in the blog side of things.

Now, a three way tie for content of the week:

EBOOKS: First off Hubspot’s How to Write and Launch an Ebook That Generates Leads. Staggeringly useful.

INFOGRAPHICS: Secondly, a must try: Infographics are all the rage right now if you have a dataset you want to present in an innovative way. Here are 5 tools to help turn data into infographics.

WEBSITES: Finally, from Econsultancy, and just to make most of you feel your age, just look at how some of the UK’s top e-commerce sites have changed in the past five years (or in some cases not changed).

Hope you see something you like. More next week.

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Links worth a click #4

Here’s my pick of the best click worthy content from the last week.

First from Hubspot, a piece positioned as a startup’s social media starter list but actually useful to companies at various sizes and points on their development trajectory.

Next  if you’re moving your PR online and targeting influential bloggers and writers online, heed the warnings in this piece offering 6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted.

Interesting stats released by com.score and reported on by Mashable this week suggested that social networking accounts for 1 of every 6 minutes spent online. I’m just surprised that 1/ people still use MySpace and 2/ people think it is even fair comparing it with Facebook.

Lots of companies are entering the social media space. Most are cautious, some write guidelines and implement policies to steer safely through. It’s ultimately becomes a case of how brave or conservative, and how empowered you want your staff to be. Here is an interesting Econsultancy read looking at whether all your staff need be engaging in social media?

Did you twang the Les Paul guitar strings on Google’s recent doodle? If you did you contributed to $268m in lost productivity, claims Search Engine Journal.

A random, and finally and just for sheer ‘awesome-ness’ here is a behind the scenes featurette from the new Transformers 3 movie, focusing on the birdman footage shot above Chicago.

Q: What have you been reading? Share your links in the comments.

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Links worth a click #3

Worthwhile clickable content from over the last seven days.

An interesting piece on the Social Media B2B blog discussed the importance of goals and objectives in B2B social media 

I stumbled across a great piece from Social Media Examiner which I think is essential reading for anyone writing or considering writing / managing a blog project. Their Ultimate bloggers guide to blogging with search in mind outlines a step by step approach to ensuring your blog is search friendly and will deliver targeted traffic.

If you’re a fan of Linked in and keen to find content to curate either through your status updates, group interaction or indeed further afield on your blog or Twitter account, consider this How to Use LinkedIn Today to Find Popular Content blog post.

And whether you are a Facebook marketer or not, consider looking at this aAstonishingly useful list: 75 of the Best B2B Facebook Marketing Tips.

MarketingProfs wrote an interesting piece on How to Present Analytics to Your Leadership Team. Also useful in selling to clients and customers I suspect too.

Finally, if you do any kind of writing for a living, this piece from ProBlogger which talked about a superior writing method might make a difference.

Image: Caught Offside

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Top Tweets of the Week (1 Nov 2010)

Here are some links worthy of your attention from the last seven days.

Monday - Controversial!! RT @mattorchard: B2B marketers are stumbling in the dark http://ecly.co/9hE1HK (via @Econsultancy)

Monday – If you love your Internet stats or need some for a pres/doc, check this out http://bit.ly/dwO0hN

Tuesday - 23 tips on writing for the web http://bit.ly/dviE3n

Wednesday - Why Top-of-Mind Matters in B2B Marketing http://bit.ly/bqCxb2

Thursday - How to make your mark in meetings http://ow.ly/34c5U

Friday - Brilliant article RT @AlexPapaCom: How World’s Top 25 Brands Got Started http://t.co/iob0y39 via @juni@JuniorBiz