I’m delighted to report that I’m preparing the next (of several webinars) that I’m going to be giving on the BrightTalk channel in August and September, 2014.
To me there is no doubt that the most pressing imperative facing modern marketers is engaging the business as a whole in the practice of marketing. Businesses trade in expertise which is locked in people that are not always customer facing.
People ultimately buy people. This webinar sheds light on how to use content to build a robust customer focused marketing platform – that itself positions your experts right at the forefront.
In this webinar, that will run live and be available for on demand viewing afterwards, I’ll be looking at how ten major European b2b businesses have successfully traded in expertise. I’ll take you through what they did and how their experience can be applied to your business.
Spoiler: These b2b companies aren’t the usual b2c-b2b hybrid or b2b service companies. These are nuts and bolts, engineering, building and manufacturing companies that need to use content marketing to tell a benefit story before selling a functional product.
I hope you can join me. Registration is open here. If you have questions or observations on what you would like covered in the webinar, leave a comment on this blog post.