Much is made in business of the need for experience. Experience defines us, provides us with credibility and a customer base prepared to engage with, and even recommend, us.
But when is too much experience actually counter productive? When does too much time spent working in the niche negatively affect our ability to diversify and maintain business flexibility and agility? At what point does doing the same thing the same way begin to stifle creativity?
Only you can really know. If you haven’t wrestled with this thought and have failed to land or have lost contracts, maybe its time you did. The world has changed. Have you?