Thought for the day: Experts

Since writing his book Outliers, it has been widely written and commonly accepted that Malcolm Gladwell is right with his assertion that you have to invest a lot of time into becoming brilliant at anything. (He personally suggests 10,000 hours).

Compare this with specialists, experts, gurus and other self appointed consultants who approach you through various platforms claiming either to be an expert or to be able to quickly get you to speed and operating like an expert.

Be warned, especially if it involves new technology, new ways of working, thinking, acting, fast moving environments or tightly regulated sectors – they are unlikely to be as specialist as they might proclaim. Exercise due diligence before committing. Here is a related post I wrote a few months ago.

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2 thoughts on “Thought for the day: Experts

  1. So as social media is a new marketing tool, how do these people get their 10,000 hours experience? The consquently wow are those of us, who still have our L-plates up, know who to trust when it comes to Social Media Experts?

  2. It’s more a comment on how easily terms like expert are banded about without much thought. I think 10,000 hours is a little on the high side – 2 hours a day would take 13 years! But there is something in getting emersed, trying things out, practising and developing a mindset.

    As it applies to social media experts, I think any credible ‘expert’ needs to have demonstrated capability in integrated marketing, are able to show a positive effect on ROI or reduced costs – it is afterall just another tool. You don’t need to necessarily have worked with the biggest brands or biggest budgets (another marketing bugbear of mine) but you do need to have shown improvement.

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